IMA Chapter Amsterdam


Annual Meeting 2017 | Brand Valuation

We are pleased to inform you about our upcoming Annual Meeting. This meeting will be held on May 17th, 2017 at the Vrije Universiteit Amsterdam. The theme of this event will be ‘Brand Valuation’. 

Prof.dr. Frank Verbeeten MBA (VU, UU) kicks off the meeting with a presentation about brand valuation and its relevance for and impact on management accountants and controllers. Marc Cloosterman (BrandFinance, VIM Group) then continues about the ins and outs of brand valuation at BrandFinance. After the break, we will discuss the value of brands in practice for Philips and we will end the meeting with a little update on the CMA program from Liza Beaudoin (IMA), the CMA Awards and the Board Elections. Of course, there will be plenty of time to catch up with other alumni during the break and drinks afterwards. 

General outline of the day:

    13:00-13:30 Registration and Coffee
    13:30-14:15 Brand Valuation by Frank Verbeeten 
    14:15-15:00 BrandFinance by Marc Cloosterman

    15:00-15:30 Break 

    15:30-16:45 Philips and Branding
    16:45-17:00 Update IMA by Liza Beaudoin
    17:00-17:30 CMA Awards + Board Elections

    17:30-19:00 Drinks

Participation is free of charge and you can earn 4 (C)PE points for attendance of this event. Please register for this Annual Meeting by sending an e-mail to:


New activities from the IMA Chapter Amsterdam will be posted as soon as more information is available. The language during most activities is Dutch.

Archive Activities

If you would like to receive information about future activities from the chapter, please send an email to:

Cursussen VU Executive Education

We would like to attend you to the course Diploma IFRS. You can earn 16-48 PE points and this course is organized annually in the autumn.

The VU Executive Education team offers you a qualitative program with different courses at attractive rates in a nice and well-accessible course location.

Oneline Self-Study CPE Programs

The IMA organizes online self study programs which offer you the opportunity to earn CPE points. For more information see the IMA website.

Continuing Professional Education (CPE) Points

You can earn 2 to 4 points for every activity. After graduation you are required by IMA to get a minimum of 30 points. For further information, please contact CMA executive office.